The El Alaoui family, committed to maintaining and advancing the ancient customs of Moroccan ceramics , is at the center of Moorish Craft, a tribute to Morocco’s rich artistic legacy, and is based in Fes, a city known for its craftsmanship. The Crafting Process: From Clay to Masterpiece Each ceramic object starts with premium raw materials that are expertly crafted by skilled craftspeople. The procedure entails :
Forming the Clay: Every component is painstakingly crafted by hand.
Drying and Firing: The ceramics are perfectly hardened in kilns.
Hand painting: elaborate patterns with floral themes, calligraphy, and arches that are influenced by Moorish art.
Glazing and Finishing: An added touch of elegance that guarantees longevity and visual appeal.
Collaboration Across Morocco Moorish Craft extends beyond ceramics. Collaborating with brass artisans in Marrakech and mosaic cooperatives in Fes, we bring together diverse Moroccan craftsmanship to create truly unique collections.
Why Moorish Craft? The artistry of the 11th-century North African and Iberian Peninsula styles is reflected in the name. The beauty of Islamic design is embodied in Moorish art through its elaborate calligraphy, magnificent arches, vegetative patterns, and ornamental tilework. Selecting Moorish art means that you’re obtaining a piece of history rather than just a product.
Dedication to heritage and quality Our large team of craftspeople creates goods that appeal to people all around the world by fusing traditional techniques with modern design. Carefully crafted by hand, each piece embodies Moroccan workmanship and culture.
An International Perspective With a solid base in Fes, Moorish art has spread around the world, bringing Morocco’s artistic heritage to homes and places on many continents.
A Family Tradition Rooted in Fes
The El Alaoui family, committed to maintaining and advancing the ancient customs of Moroccan
ceramics , is at the center of Moorish Craft, a tribute to Morocco’s rich artistic legacy, and is based
in Fes, a city known for its craftsmanship.
The Crafting Process: From Clay to Masterpiece
Each ceramic object starts with premium raw materials that are expertly crafted by skilled
craftspeople. The procedure entails :
Forming the Clay: Every component is painstakingly crafted by hand.
Drying and Firing: The ceramics are perfectly hardened in kilns.
Hand painting: elaborate patterns with floral themes, calligraphy, and arches that are
influenced by Moorish art.
Glazing and Finishing: An added touch of elegance that guarantees longevity and visual
appeal.
Collaboration Across Morocco
Moorish Craft extends beyond ceramics. Collaborating with brass artisans in Marrakech and
mosaic cooperatives in Fes, we bring together diverse Moroccan craftsmanship to create truly
unique collections.
Why Moorish Craft?
The artistry of the 11th-century North African and Iberian Peninsula styles is reflected in the
name. The beauty of Islamic design is embodied in Moorish art through its elaborate calligraphy,
magnificent arches, vegetative patterns, and ornamental tilework.
Selecting Moorish art means that you’re obtaining a piece of history rather than just a product.
Dedication to heritage and quality
Our large team of craftspeople creates goods that appeal to people all around the world by
fusing traditional techniques with modern design. Carefully crafted by hand, each piece
embodies Moroccan workmanship and culture.
An International Perspective
With a solid base in Fes, Moorish art has spread around the world, bringing Morocco’s artistic
heritage to homes and places on many continents.